Good bye 2007 and hello new world. Mobile advertising is likely to become part of your consumerist ball and chain in 08. Steve Jobs is already planning ways to help you checkout faster during your next supermarket visit. in 2007, companies like Intellius were freely allowed by law to sell personal cellphone data to marketers. Now these marketers can get their sneaky “Mr. Burns” type fingers into your pockets, only to remind you to buy more crap! Oh yeah, “let me toss you a coupon.” …

I recently wrote about the movie Idiocracy with Luke Wilson and urged some of you to get it. Well if you ever actually saw it you will recognize the fictional Brawndo softdrink from the future. Well, 20th Century F0x and Redux Beverages LLC teamed up to make the real life Brawndo which is available as of December 15th. It is a peculiar move by the studio to allow its production, considering they pretty much slipped this instant classic movie straight to DVD under the noses of …

Eric Corey Freed is an architect who became well known for green building design and consulting. He has earned a place in the green architecture elite and thus was chosen to write the official Green Building For Dummies book.
Call it 8th grade humor, or just plain tipsy on cheap book-signing-wine, but upon looking at the signature table I couldn’t help to point out the admitted “dummies” all around, getting their Dummies book signed. Yes me included, but I ended up there by chance that night, I swear. …

I am not going to actually describe ‘how to see and ad’ but I am going to share an excerpt from a book by Thomas Smith named Successful Advertising, published in 1885. He details the behavioral reactions to ads in in sequence from the first time you see ad to the twentieth. This excerpt is still well known by expert advertising researchers who specialize in advertising message retention studies. The index is called ‘effective frequency‘. You can attempt to use the following information to inoculate …