miguel23

I recently wrote about the movie Idiocracy with Luke Wilson and urged some of you to get it. Well if you ever actually saw it you will recognize the fictional Brawndo softdrink from the future. Well, 20th Century F0x and Redux Beverages LLC teamed up to make the real life Brawndo which is available as of December 15th. It is a peculiar move by the studio to allow its production, considering they pretty much slipped this instant classic movie straight to DVD under the noses of the public, but that is another topic.

Tasteless joke, or marketing genius?

Redux Beverages LLC, from Las Vegas, is the same company that delivered us “Cocaine” energy drink, a product that was pulled off the shelves for FDA violations regarding its name. The brainchild behind these edgy-branded direct marketing schemes is a man with an impressive and respectable resume named Clegg Ivey. One day he just though it would be cool to name a soft drink “Cocaine.” Brawndo’s contents by the way: 200 milligrams of Caffeine, Taurine, Inositol, Guarana, and of course Electrolyes - no high fructose or corn sugar (huh?).

The hands that shook in order to make this deal happen include Omni Consumer Products Corporation, whose company slogan is: “We do what we must, because we can.” In other words, “we will b-slap you with our slogan if you front - and name our soft drink ‘Cocaine’, because we must.” Their website is suspiciously void of much information.

I lean towards marketing genius. Check out their shopping cart website which allows you to also join Brawndo on Facebook and MySpace. The underground buzz created by this movie, and now this drink are making people attempt Brawndo diets and blogging the experience. If Brawndo becomes the next Coke, we are headed one step closer to Mike Judge’s vision of the future.

Eric Corey Freed is an architect who became well known for green building design and consulting. He has earned a place in the green architecture elite and thus was chosen to write the official Green Building For Dummies book.

Call it 8th grade humor, or just plain tipsy on cheap book-signing-wine, but upon looking at the signature table I couldn’t help to point out the admitted “dummies” all around, getting their Dummies book signed. Yes me included, but I ended up there by chance that night, I swear. It was held at my favorite club Temple.

It is typical that a green book signing would also take place in a club deemed to become the worlds first green nightclub. But they are not alone in this pursuit, a club in the Netherlands is making waves.

It is the green nightclub race of the decade. Temple’s club’s sustainability director, Mike Zuckerman also has plans install a power generating dance floor next year. He feels confident that they have found the person to do it. In the meantime, he is starting with something a little less ambitious which he calls a vertical garden shown here:

Elsa Wenzel at Cnet.com, whom I met outside of this book signing beat me to this story because it is her full time job to do so. She deemed this club the Chia nightclub in her Cnet Crave blog story. Look at the future vision of Temple nightclub in her entry and it will make sense.

This green night club business is great and all but it does nothing to offset the pollution created by those dj’s that fly millions of miles around the world year after year. Techno demi-god Richie Hawtin decided to do something about this problem and made an environmental pledge to his fans with this press release (PDF): Minimize Your Impact - by Richie Hawtin. I have not read any articles suggesting that others are following his footsteps, then again, Richie is always ahead of the curve on most things.

It is only a matter of time until we will all need to dance to keep the lights on.

Professor Il-Keun Kong from Gyeongsang National University in South Korea thinks it’s a good idea to clone glow in the dark cats. Is anyone concerned with losing their cat in the dark? This is what he said:

“We have proved our world-class ability in cloning animals that have modified characteristics,” said Kong. “We found that the red fluorescent protein in all the organs of the dead kitten, which means we have established an efficient way of cloning gene-modified cats.’‘

Anyone in any area of the internet industry should get a good kick out of this video:

I am not going to actually describe ‘how to see and ad’ but I am going to share an excerpt from a book by Thomas Smith named Successful Advertising, published in 1885. He details the behavioral reactions to ads in in sequence from the first time you see ad to the twentieth. This excerpt is still well known by expert advertising researchers who specialize in advertising message retention studies. The index is called ‘effective frequency‘. You can attempt to use the following information to inoculate thyself from ads if you will. I found this to be a very amusing read.

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eight time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to year for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

The twenty-first time you see an Ad, WAKE UP!!!

This all somehow ties back into 911. In third dimension which we percieve, we have 5 different solids, icosahedron, dodecahedron, cubes, and tetrahedrons. These elemental shapes have integrity within a 3 coordinate plane. We process this skeletal mathematical information to derive what we perceive. In a 4th dimension, there are 6 different solids and 4 coordinate planes. Although they can make computer models of this stuff, I believe most mathematicians will admit these are pretty abstract concepts. However, this smart guy named Ocneanu decided to make a sculpture that represents a 3 dimensional shadow of the 4th dimension. Oh yeah, the sculpture was partly dedicated as “a reminder of the terrorist attacks of Sept. 11, 2001″

you must understand the 4th dimension requires a 4th coordinate and the structures around it are too complex for the human mind to comprehend because we don’t process information that way. However mathematicians can make models that represent something about th: